by: Ian Canaway

Weblogs when used with newsletters present immense marketing opportunities:


- Articles within newsletters can be linked to a blog, extending life and creating a massive conversation.

- You can offer a bidirectional forum to customers to get true, personal opinions on your products and services.

- Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts.

- The beauty of this interplay is you can layer your blog with editorial controls.

How to create a Weblog?

The majority of weblogs are now created using software or services designed specifically for this purpose. Some of the software is free - and some of the organizations that provide weblog software will also provide free server space to house a weblog so that it is publicly accessible on the Internet.

There are also commercial versions of some of the free software; these commercial versions often provide more features. Some weblog software is available only as commercial software. Alternatively, bloggers can create and maintain their weblog using free software or a free weblog service, but use FTP (File Transfer Protocol) to load the resulting weblog to their own Website.

There are many blogging softwares available easily on the Internet. One of the most popular weblogger is "Blogger" which can be used for free at http://www.blogger.com. Most webloggers simplify the process of Website creation. However, they do require basic knowledge of FTP, Website structures and a few technical terms. Besides, creating an advanced weblog requires knowledge of HTML.

So get out there and start your own Blog…it's free, easy and can work seamlessly with the rest of your website or newsletter.

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